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Market Research

Through focus groups, interviews, ethnography, and creative asynchronous activities, we provide qualitative research services that tell nuanced stories of diverse, multilingual audiences beyond just numbers. We expertly design and implement qualitative tools including representative surveys for online, in-person, and intercept fielding. Applying an equity lens to data analysis, we craft detailed research reports that inform crucial policies, programs, and investments. 

Case Studies


Assessing residents’ perceptions and satisfaction with city services →


Multilingual focus groups, cultural consulting and informational graphic design →

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Culturally nuanced advertisement for Spanish-speaking communities →


Empowering community to make informed decisions →

The Road to Zero Traffic Deaths through strategic consulting →

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