Willie "Woo Woo" Wong Playground Renovation

InterEthnica hosted a Community Open House to share approved design plans and new playground amenities with community stakeholders.

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InterEthnica developed the Willie “Woo Woo” Wong Multilingual Community Engagement and Public Participation Plan, an inclusive strategy on improving the park facilities and fulfilling the needs of the community. Cropped Image. Original Photo by Dale Cruse from San Francisco, CA, USA - Chinatown.

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Over 200 intercept surveys were conducted in Cantonese, Mandarin, and English to elicit input from residents and playground visitors.

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San Francisco Recreation and
Parks Department


San Francisco Recreation and Park Department (SFRPD) is in the process of renovating the highly popular, historic Willie “Woo Woo” Wong Playground located in the heart of Chinatown. InterEthnica developed a Public Participation Plan complete with a strategy designed to engage playground users of all ages, neighbors, community groups and leaders, local businesses, and the SFRPD and their maintenance staff. InterEthnica encouraged participation and elicited input from the diverse community members, focusing specifically on Chinese speakers to ensure balanced cultural perspectives were heard and included.

InterEthnica successfully engaged community members to ensure their input is incorporated into the new playground design by conducting 200 intercept interviews, meeting with over 160 people, and far surpassing the client’s attendance goals by filling workshops to standing room only.


Public Participation Plan, Community Engagement, Stakeholder Engagement,
Workshop Design, Workshop Facilitation, Interpretation, Intercept Survey,
Graphic Design and Infographics, Translation, Multilingual Typesetting