CASE STUDY

Vision Zero SF:
The Road to Zero Traffic Deaths

Mayor Ed Lee, “Vision Zero Hero,” Supervisor Katy Tang, Superintendent Myong Leigh, and others at Walk & Roll to School Day at Dianne Feinstein Elementary School in the Outer Sunset.

Culturally tailored outreach cards developed for Chinese and Latino audiences.

“Slow Down” lamppost banners in English, Chinese, Spanish, Filipino, Vietnamese, and Arabic displayed strategically at high injury corridors.

Mayor Ed Lee, “Vision Zero Hero,” Supervisor Katy Tang, Superintendent Myong Leigh, and others at Walk & Roll to School Day at Dianne Feinstein Elementary School in the Outer Sunset.

How do we put traffic safety at the forefront of San Franciscans’ minds? By having face-to-face conversations with people in their preferred language, building a team of ambassadors across city agencies and nonprofits, and developing a memorable face to the cause — the Vision Zero Hero is here to fight for safe streets for everyone! At every turn, from Spanish and Chinese PSAs, “Slow Down” lamppost banners, reflective keychains, and culturally tailored illustration cards, we make sure San Franciscans know the City is working together to ensure a safer, more livable city.