CASE STUDY

Vision Zero SF:
The Road to Zero Traffic Deaths

SFMTA

PARTNERS:

How do we put traffic safety at the forefront of San Franciscans’ minds? By having face-to-face conversations with people in their preferred language, building a team of ambassadors across city agencies and nonprofits, and developing a memorable face to the cause — the Vision Zero Hero is here to fight for safe streets for everyone! At every turn, from Spanish and Chinese PSAs, “Slow Down” lamppost banners, reflective keychains, and culturally tailored illustration cards, we make sure
San Franciscans know the City is working together to ensure a safer, more livable city.

SERVICES

Multicultural Marketing and Strategy, Community Engagement, CBO Engagement,
Speakers’ Bureau Training, Intercept Survey, Graphic Design and Illustration,
Ethnic PR and Media, In-language Copywriting, Translation, Multilingual Typesetting, Production

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