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Lisa Abboud, Principal

A native San Franciscan born at General Hospital who calls Valencia Gardens housing projects her first home, Lisa brings an intimate knowledge of the City as well as over 20 years of strategic communications and outreach experience. As the only self-professed “brown” child out of 6 in her Polish-Puerto Rican family, her fascination with racial and cultural identity started at a young age. She has made it her life work to ensure people have equal access to information regardless of linguistic capability or socioeconomic background. Lisa cares passionately about each project she works on and ensures she delivers results not only for clients but for the communities she serves. As the mastermind behind the community engagement strategy and all multicultural components of the Vision Zero SF campaign, Lisa is proud of her role in helping reduce the City’s traffic fatality rate to the lowest in its history.


Lisa is a graduate of San Francisco State University in Liberal Studies and holds an advanced certification in Community-Based Social Marketing (CBSM). She speaks English and Arabic.

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